New German Supermarket Lidl Set To Compete With Aldi In 2017

lidlBrandon Turbeville

The American food market is experiencing a German invasion. And it’s a welcome one.


After the dramatic expansion of and increased success of Aldi, a new German supermarket chain – Lidl – is now opening its first wave of stores in the United States.In fact, 20 stores are slated to be opened in North Carolina, South Carolina and Virginia.

At the beginning, Lidl planned to open its first group of stores no later than 2018. However, the supermarket chain is moving forward ahead of schedule with plans to open up a hundred locations along the American East Coast within a year.

The grocer’s mantra, at least for the U.S. market is “high quality at a low price.” Lidl’s business strategy involves offering fewer products in smaller stores in order to keep prices low while at the same time raising food quality and shopping experience standards.

While more traditional grocery stores continue to chug along, Aldi and Trader Joe’s (owned by Aldi) have seen drastic amounts of success with a similar model. Basically, the entire shopping experience will be simpler, streamlined and without any frills.

Planned Grocery via Business Insider

If Lidl follows the same direction as Aldi, however, food will be cheaper, better and generally safer. Aldi, for instance, carries many organic, gluten-free and other cleaner alternative foods at a price much cheaper than anything found in other major grocery store chains.

Both Lidl and Aldi have also been expanding aggressively in Europe and have engaged in a price war that is hurting Walmart’s Asda business, a war which we should thank them for launching. The real battle will be between Lidl and Aldi as the two have a similar business model and marketing strategy. That being said, a battle between Lidl and Aldi is much more preferable than a choice between Walmart and Bi-Lo.

Image: http://www.liverpoolecho.co.uk

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Brandon Turbevillearticle archive here – is an author out of Florence, South Carolina. He is the author of six books, Codex Alimentarius — The End of Health Freedom, 7 Real Conspiracies,Five Sense Solutions and Dispatches From a Dissident, volume 1 and volume 2, The Road to Damascus: The Anglo-American Assault on Syria,and The Difference it Makes: 36 Reasons Why Hillary Clinton Should Never Be President. Turbeville has published over 950 articles dealing on a wide variety of subjects including health, economics, government corruption, and civil liberties. Brandon Turbeville’s podcast Truth on The Tracks can be found every Monday night 9 pm EST at UCYTV. He is available for radio and TV interviews. Please contact activistpost (at) gmail.com.

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  • David S

    REAL competition in any market is ALWAYS superior for the consumer. The intervention by government on behalf of the entrenched players to destroy competition in markets like insurance, medicine, healthcare, automobiles, banking, communications, and thousands more, is the reason costs are so high and quality is so low. A new Aldi just opened in half of what used to be a large BestBuy store but I have yet to check them out. The influence of Simple Truth organic and additive free items in Kroger and many other stores has brought organic costs down considerably, right when GMO penetration of the market was hitting its maximum. Given the near ban on GMO truth, organics represent the only theoretical guarantee. Great to see more players in the marketplace. Let’s hope Trump doesn’t go after these folks for “hurting” American food chains. Protectionism and crony capitalism are a bi-partisan hallmark after all.

    • kimyo

      i went out of my way to shop at aldi and was very disappointed. kind of dingy, very low-rent.

      also: Five myths about organic food

      For products with the USDA “organic” label, only 95 percent of the ingredients must be organic. There are about 200 non-organic substances producers can to add to food without sacrificing the organic claim. And that non-organic 5 percent could be sprayed with herbicides and pesticides. The other 95 percent could be exposed to USDA-approved biological or botanical pest controls — or even chemicals from a list of allowable compounds poisonous to weeds and bugs but supposedly safe for people.

      Products with the label “made with organic ingredients” can have as little as 70 percent organic content. Consider a bag of corn chips made with organic corn and non-organic oil: Since about 25 percent of a chip is oil, the processed product meets the government standard.

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      • David S

        That’s why I used the phrase “theoretical guarantee.” Also, some manufacturers will label each ingredient in the ingredient list as organic if applicable as I know they want to distinguish themselves from those who try to slip in under the regulatory limits.

  • animalogic

    In Australia we essentially have a duopoly of supermarkets: Coles & Woolworth’s. (Food land is a big player in Sth Australia). The introduction of Aldi represents a significant widening/opening of this market.