In 1933, the American advertising industry proudly and publicly boasted that Hitler was copying their American propaganda techniques.
After Hitler and Goebbels gave a bad name to propaganda, Freud’s nephew – psychologist Edward Bernays – simply re-branded propaganda as “public relations” and “professional journalism”.
As veteran reporter John Pilger writes:
Bernays, described as the father of the media age, was the nephew of Sigmund Freud. “Propaganda,” he wrote, “got to be a bad word because of the Germans . . . so what I did was to try and find other words [such as] Public Relations.” Bernays used Freud’s theories about control of the subconscious to promote a “mass culture” designed to promote fear of official enemies and servility to consumerism. It was Bernays who, on behalf of the tobacco industry, campaigned for American women to take up smoking as an act of feminist liberation, calling cigarettes “torches of freedom”; and it was his notion of disinformation that was deployed in overthrowing governments, such as Guatemala’s democracy in 1954.
Pilger previously addressed “Professional Journalism”:
Edward Bernays, the so-called father of public relations, wrote about an invisible government which is the true ruling power of our country. He was referring to journalism, the media. That was almost 80 years ago, not long after corporate journalism was invented. It is a history few journalist talk about or know about, and it began with the arrival of corporate advertising. As the new corporations began taking over the press, something called “professional journalism” was invented. To attract big advertisers, the new corporate press had to appear respectable, pillars of the establishment-objective, impartial, balanced. The first schools of journalism were set up, and a mythology of liberal neutrality was spun around the professional journalist. The right to freedom of expression was associated with the new media and with the great corporations, and the whole thing was, as Robert McChesney put it so well, “entirely bogus”.
For what the public did not know was that in order to be professional, journalists had to ensure that news and opinion were dominated by official sources, and that has not changed. Go through the New York Times on any day, and check the sources of the main political stories-domestic and foreign-you’ll find they’re dominated by government and other established interests. That is the essence of professional journalism. I am not suggesting that independent journalism was or is excluded, but it is more likely to be an honorable exception. Think of the role Judith Miller played in the New York Times in the run-up to the invasion of Iraq. Yes, her work became a scandal, but only after it played a powerful role in promoting an invasion based on lies. Yet, Miller’s parroting of official sources and vested interests was not all that different from the work of many famous Times reporters, such as the celebrated W.H. Lawrence, who helped cover up the true effects of the atomic bomb dropped on Hiroshima in August, 1945. “No Radioactivity in Hiroshima Ruin,” was the headline on his report, and it was false.
Consider how the power of this invisible government has grown. In 1983 the principle global media was owned by 50 corporations, most of them American. In 2002 this had fallen to just 9 corporations. Today it is probably about 5. Rupert Murdoch has predicted that there will be just three global media giants, and his company will be one of them. This concentration of power is not exclusive of course to the United States. The BBC has announced it is expanding its broadcasts to the United States, because it believes Americans want principled, objective, neutral journalism for which the BBC is famous. They have launched BBC America. You may have seen the advertising.
The BBC began in 1922, just before the corporate press began in America. Its founder was Lord John Reith, who believed that impartiality and objectivity were the essence of professionalism. In the same year the British establishment was under siege. The unions had called a general strike and the Tories were terrified that a revolution was on the way. The new BBC came to their rescue. In high secrecy, Lord Reith wrote anti-union speeches for the Tory Prime Minister Stanley Baldwin and broadcast them to the nation, while refusing to allow the labor leaders to put their side until the strike was over.
So, a pattern was set. Impartiality was a principle certainly: a principle to be suspended whenever the establishment was under threat. And that principle has been upheld ever since.
And see this.
Nothing has changed since:
- The corporate media are acting like virtual “escort services” for the moneyed elites, selling access – for a price – to powerful government officials, instead of actually investigating and reporting on what those officials are doing
- The U.S. military is instructing active duty personnel to post pro-government comments on social media websites
- Governments are paying civilians to write pro-government comments and to vote up or down stories favorable to their government. And see this
- Propaganda agents are using computer scripts on social networking sites to bury messages they don’t like
- The government is paying off reporters to spread disinformation. Famed Watergate reporter Carl Bernstein says the CIA has already bought and paid for many successful journalists. See also this New York Times piece, this essay by the Independent, this speech by one of the premier writers on journalism, and this and this roundup. Indeed, an expert on propaganda testified under oath during trial that the CIA employs THOUSANDS of reporters and OWNS its own media organizations (the expert has an impressive background)
And see this.